From July 12 (Saturday) to August 31 (Sunday), 2025, the flagship mall "apm" in East Kowloon, Hong Kong, will celebrate its 20th anniversary with a special collaboration project featuring artist Yosuke Ueno as the main visual designer.
Additionally, apm will open a limited-time pop-up store featuring Yosuke Ueno x INSTINCTOY from July 12 (Saturday) to July 20 (Sunday). We will be launching new color works of Erosion HAPICO in collaboration with Yosuke Ueno, as well as other collaboration plush charms, and we have prepared many original INSTINCTOY products. Please check the event information below.
■ Event Location
Venue: 418 Kwun Tong Road, Kwun Tong, Hong Kong, Phase 5 of Millennium City, apm Mall, MTR Level Atrium
■ Event Period
• Yosuke Ueno x INSTINCTOY Pop-Up Store*: July 12 – July 20
• APM 20th Anniversary City-Wide WOW x Yosuke Ueno Dream Studio Exhibition Period: July 12 – August 31
【INSTINCTOY POP UP Sales Information】
• Sales Start: July 12 (Sat) from 13:00 PM onward
The store will be open from 12:00 PM to 8:00 PM, but due to the opening ceremonies on July 12 and 13, sales on the 12th will start at 1:00 PM, and sales on the 13th will start at 3:00 PM. The last day of the pop-up store, July 20, will end at 8:00 PM.
■ Payment Methods
We accept WeChat Pay and Alipay.
If you are visiting from overseas and cannot use the above payment methods, we also accept cash payments, but please note that the process may take longer. Thank you for your understanding.
【First-Come, First-Served Product】
The above items will be sold on a first-come, first-served basis at the booth starting from 12:00 PM on July 12.
Customers who wish to purchase are kindly asked to come to the booth at opening time and follow the staff’s instructions for queuing.
Due to the wide variety of products available, we may implement temporary purchase limits depending on crowd conditions to ensure smooth operations. Thank you for your understanding.
【INSTINCTOY POP UP Lottery Sale Items】
The above lottery sale items will be available only on July 13.
• Lottery wristbands will be distributed between 14:00 and 15:00.
Limited to 500 wristbands. Distribution will end once the limit is reached.
• Lottery results will be announced via INSTINCTOY’s official Instagram Stories (@instinctoy_official) at 16:30 on the same day.
• Winners will be asked to line up in order of their winning numbers starting at 17:00.
■ Notes
• Each winner may purchase one item from Zone 1 and one item from Zone 2.
• Items are available in limited quantities. Some products may sell out depending on your lottery number.
• Depending on the crowd, the lottery process may be delayed or canceled without prior notice.
• Damaged or removed wristbands will be considered invalid. Please take care of your wristband.
• Customers under the age of 15 will not be able to receive a lottery wristband.
【Exclusive Artworks (Event-Only Sale)】
LILY “Cloud Nine” – Special Art Piece by Yosuke Ueno
This exclusive artwork, specially illustrated by artist Yosuke Ueno, will be on limited display and available for sale from July 12 (Sat) to July 13 (Sun).
• Exhibition & Purchase Registration Period: July 12 (Sat) to July 13 (Sun), until 17:00
• Registration Location: INSTINCTOY Pop-Up at POP MART Store Counter
LILY Resin "Cloud Nine"
ONE OFF Resin (60cm)
THREE OFF ART WORK
MEGA ICE VINCET
Limited Edition “MEGA ICE VINCENT” (3-off) by INSTINCTOY
This special figure will be exhibited and available for purchase for a limited time from July 12 (Sat) to July 13 (Sun).
• Exhibition & Purchase Registration Period: July 12 (Sat) to July 13 (Sun), until 17:00
• Registration Location: INSTINCTOY Pop-Up at POP MART Store Counter
Important Notice Regarding Sales Information
Additional information regarding product sales will be updated regularly via INSTINCTOY’s official Facebook, Instagram, and X accounts. We encourage you to check these channels for the latest updates.
Please note that the products and sales methods may change without notice due to shipping delays or crowding at the venue.
The pop-up store may temporarily close for exhibition activities, so please pay attention to the mall's social media announcements.
We kindly ask for your understanding and cooperation.
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